Services

No discipline for its own sake - every component is aimed at a concrete outcome for sales and decision makers.

Request capacity
Print & sales enablement

Materials that accelerate decisions

Proof-first, argument-driven, sales-oriented.

  • Sales decks, one-pagers, product sheets
  • Corporate publishing, catalogs
  • Templates, layout, production
Event & trade show

Trade shows as a pipeline moment

Stand communication, lead mechanics, and follow-up so leads become pipeline.

  • Concept, key message, stand assets
  • Lead capture and follow-up assets
  • Production and logistics
Digital marketing

Digital that relieves sales

Website and content as a system: clarity, trust, measurability.

  • Websites, landing pages, content structure
  • SEO/SEA (intent-based), LinkedIn
  • Tracking, reporting, and A/B testing

Typical packages - Scope -> Output

Fast entry points

Three pragmatic entry points, with clear handovers to sales and operations.

Sales Enablement Sprint

2-4 weeks: messaging and core materials (deck / one-pager / product sheet) - sales-ready.

Trade Show Package

6-10 weeks: concept, assets, production, follow-up - pipeline focused.

Digital Enablement

4-8 weeks: landing pages, content, tracking - a system, not a one-off measure.

We work with your teams or complement external agencies - we make things effective, not replaceable.

Approach

Pragmatic: message -> assets -> rollout - with clear ownership and handover to sales.

Transparency
1

Core message and proof

What moves decision makers and how do we prove it?

  • Value proposition
  • Proof points and objection handling
  • Touchpoint prioritization
2

Assets and production

Templates, CI, copy, and production - so sales will actually use them.

  • Sales materials
  • Trade show / print / screen
  • Landing pages and content
3

Rollout and handover

Versioning, guidelines, playbook - ongoing support optional.

  • Rollout plan and QA
  • Guidelines and playbooks
  • Optional ongoing support

References and results

A selection of projects - often through recommendations, frequently long-term collaborations. Here is what we achieved for our clients.

Case studies
Client logos (selection)

Music publishing

Market positioning in leading music streaming platforms and development of an own music cloud as an additional sales channel.

Industrial lubricants

Concept and production of a customer magazine distributed across Europe in print and digital - with measurable content engagement.

Insurance broker

Digital marketing with a focus on conversion and lead quality. The sales handoff rate increased significantly.

Security technology

Building B2B e-commerce and optimizing the partner ordering process.

"lightparc rebuilt our sales communication - today customers immediately understand what we do. We see that directly in the pipeline."

- M. Hohendorff, CEO BWB Group

Founder

Many years of expertise in marketing complex offerings - implementable and sales-effective.

Claas Hansen
Profile

Claas Hansen

Experienced marketing consultant - in sparring with a strong team.

  • Marketing for complex offerings
  • Complex buyer journeys
  • Integrated print, event, and digital
Target markets

IT/software - security - industry

Proven patterns for markets where trust and proof are critical.

  • IT and software solutions
  • Security technology
  • Industrial lubricants
Working style

Direct. Reliable. Actionable.

Deliverables, templates, copy, concepts - plus clear next steps.

  • Short diagnosis -> recommendation
  • Scope -> output -> timeline
  • Optional ongoing support
View LinkedIn → Initial consultation Many mandates start operationally - and are systematized afterwards.
Marketing consulting focused on concrete client needs

We advise decision makers worldwide in industry, trade, and IT - clear, pragmatic, directly actionable.

Registration number

302024232853

lightparc registered as a trademark (word / figurative mark).

Application / registration

01.09.2024 / 01.10.2024

Registration and entry in the register.

Protection / classes

until 01.09.2034 - 35 / 38 / 42

Advertising/marketing, telecommunications, IT/design.

Contact

Send a short context note - you will get a structured response with recommendation, scope, and next step.

service-expert@lightparc.de

Request a project

Initial contact: + 49 261 - 28 73 18 66

lightparc® - Koblenz

Address

Muenzplatz 10 - 56068 Koblenz

Administration

+49 261 - 28 73 18 66
service-expert@lightparc.de